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Prevention is better than cure — it’s also easier and much cheaper. We know prevention is better than cure so why do we ignore it?

Eczema provides a good example. It often begins with a simple skin rash. Many people then become caught in the eczema trap which I call Product Maintained Dermatitis. Those first two words are the clue — Product Maintained. Something caused the initial skin rash so prevention is already failing. When product applied to the rash turns it into eczema, we may be prescribed products which manage the inflamed skin. 

When it’s Product Maintained Dermatitis, you eliminate the product and there’s nothing to maintain the dermatitis. Then the skin heals itself, so no "cure" is needed. That natural balance is the basis of the EXeczema® programme.